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Why Social Start-Ups Are a Unique Endeavor

KOUNTERATTACK By KOUNTERATTACK August 23, 2016

It’s never been easy to make social change but it is possible with technology and the right approach. New startups addressing social issues will be working within deep-rooted and often complex systems. To dive into what already exists, you will need someone on the team who understands that system and how to work within it. New startups are usually full of original and creative ideas for collaborating with the people they are trying to help. Yet, having direct contact and learning from people what their needs are can produce more successful strategies. Finally, impact metrics will allow for everyone within and outside of the organization to truly measure the good you are doing.

The more fundamental point is your sustainability plan, and the mix of market and subsidized revenue you plan to tap. You also need to decide how to measure the success of your mission. This is where metrics come in.

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