By KOUNTERATTACK
September 29, 2015
We’re pleased to announce a new partnership with Emporium Leather, Inc to reenvision their Royce brand. Kounterattack will be working closely with the Royce team to develop a new Visual Brand Identity and E-commerce solution.
Royce is an American Lifestyle brand known for its small leather goods. Most recently, the company has been reinvigorated with some new ideas by family members’ Andrew & William Bauer.
Building upon an established legacy with some fresh new ideas their company is finding success by striking the right balance between its heritage and innovation.
More can be read about the company’s recent efforts here:
“Andrew Royce Bauer has been coming up with new ways to make money since he was 14 years-old. So it's really no surprise that when he and his older brother William inherited their three-generations-old family business, Andrew's mind was set on reinvention. In the two years since being named CEO, Andrew has turned Royce Leather Gifts — a relic of Austrian artisanry — into a budding player in the wearable tech arena with a cleaner and more modern moniker: Royce.”
Continue to Mashable for more http://on.mash.to/1MEgBRM
