Hand-Crafted and Hand-Delivered

MilkMade Ice Cream is more than just a pint on a shelf or an original flavor – they are on a mission to be the best pint in New York City. They make delicious handcrafted ice cream and deliver directly to your door. What sets them apart is their promise of two truly unique (and sometimes unconventional) flavors every month. Every original taste is an exploration of locally-sourced fresh ingredients and bright ideas combined with their wholesome and transparent process to ice cream making.

Rocky Roads Create Ample Opportunity

The combination of a tasty, memorable pint and "word-of-mouth" popularity grew into an overwhelming demand for MilkMade Ice Cream. Although this demand was creating business strain, it was also an opportunity for their business to expand. It was time for MilkMade Ice Cream to evolve and take on their scaling, logistical, and management challenges. Envisioning a brand experience as good as the ice cream itself would allow them to continue to do what they do best: craft the best ice cream flavors in NYC.

Crafting Visuals as Tasty as the Ice Cream

Solidifying MilkMade's reputation as flavor innovators, Kounterattack delivered a solution that rendered a high-end brand experience on par with its quality. The platform optimized and addressed the emerging pain points they were experiencing from their phenomenal growth.

The new website showcases their ingredients and the story behind each scoop to connect with their audience visually. The platform simplifies the company's daily tasks – such as automated processing and communications – resulting in streamlining their overall processes.