A Tough Mudder Workout
Tough Mudder is a leading sports brand known for its innovation and lifestyle. They are credited by many with reinventing endurance events. Tough Mudder Bootcamp is what happened when they decided to focus on workouts. It's arguably the best functional fitness studio on the planet.
The new fitness studio offering is exciting with ambitious expansion plans. The value proposition has to connect with both B2C and B2B audiences. Consumers need an introduction and access to the local classes. Potential franchisees need to understand the business opportunity and rich brand story.
Group Fitness Made Easy
The solution manifested as an on-demand web platform dedicated to both audience segments. The new studio's unique experience was central to all communications with a focus on visually engaging content and passionate community engagement.
The solution includes tools to locate fitness studios near-by and manage studio class reservations on-the-fly.