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Tough Mudder Inc.


Digital Platform

A Tough Mudder Workout

Tough Mudder is a leading sports brand known for its innovation and lifestyle. They are credited by many with reinventing endurance events. Tough Mudder Bootcamp is what happened when they decided to focus on workouts. It's arguably the best functional fitness studio on the planet.

Expansion Time

The new fitness studio offering is exciting with ambitious expansion plans. The value proposition has to connect with both B2C and B2B audiences. Consumers need an introduction and access to the local classes. Potential franchisees need to understand the business opportunity and rich brand story.

Group Fitness Made Easy

The solution manifested as an on-demand web platform dedicated to both audience segments. The new studio's unique experience was central to all communications with a focus on visually engaging content and passionate community engagement.

The solution includes tools to locate fitness studios near-by and manage studio class reservations on-the-fly.


Tough Mudder Bootcamp - Interface Desktop

Homepage - Responsive

Tough Mudder Bootcamp - Interface Tablet Tough Mudder Bootcamp - Interface Mobile

Interface Slideshow

Tough Mudder Bootcamp - Interface Slideshow Slideshow launch

Tough Mudder Bootcamp Visual Interface Overview

Modern Forms

Modern Forms

Seductive Shapes. Lustrous Finishes.

Smart and Strong

Smart and Strong

Health Magazines and Websites