Engaging Fans. Igniting Brands.

MTVNetworks is a media conglomerate that represents many television channels and internet brands. Their focus is to showcase their value and available opportunities to potential advertisers, media buyers and planners.

Sparking a Connection

A digital platform was needed to showcase MTVN’s countless opportunities for integrating brands directly with a diverse network of fans. To achieve this, Kounterattack first had to envision a unique but agnostic visual brand identity reflective of their impressive and diverse portfolio.

With so many opportunities available, it was also important to provide potential customers with functionality to allow them to sift through information about audiences, brand sites, and channels.

Showcasing Opportunities

The solution included a rebrand of MTVN’s visual brand identity to reflect their reputation of having their finger on the pulse of every demographic their partners could ever wish to reach.

Kounterattack developed a fun engaging tool which allowed for drilling down on highlights and the right branding opportunities, as well as a full featured CMS for their administrative staff to make daily updates.

Any media buyer, planner, or advertiser walks away with a strong knowledge of MTVN Digital and its full capabilities. Ultimately, it is a platform that feels like a B2C website but speaks to a B2B audience.

*Since the successful launch of this project many years ago, MTVN has since evolved into Viacom Media Networks.